CUSTOMER
Velloro Napoli
SERVICES
Project strategy, UX research, UI/UX design, coding,
content strategy.
WEBSITE
velloro.com/configurator
Luxury handmade shirts whose refined details make them stand out from the crowd. That’s the Velloro business. Velloro contacted Recognize through his network, to devise, design and develop a digital platform, including a configurator with which consumers can design their own shirts. Recognize quite literally recognised opportunities for Velloro and set to work.
A variety of fabrics, patterns, colours and buttons. Velloro offers consumers a wide range of options when designing their shirts. All these options needed to be included in the configurator. Recognize put together a Scrum team in order to realise the digital platform. The project was divided into a number of phases, so-called sprints.
During sprint zero, the strategy was determined. What is the target of the digital platform? Who is the target group? What is needed in order to achieve the targets? Following sprint zero, Recognize presented the strategy and a storyboard giving an outline of the brand-new digital platform, during the sprint review.
The idea was to develop a web shop and configurator separately, and to link them to Magento. Velloro had already indicated their wish to work with Magento, a commercially available e-commerce platform with which the company was already familiar. Velloro was enthusiastic about the proposed tailoring of the system.
A variety of fabrics, patterns, colours and buttons. Velloro offers consumers a wide range of options when designing their shirts. All these options needed to be included in the configurator. Recognize built a special algorithm for this purpose. Photos and prices were linked to all the options. So consumers know exactly what their design will look like and what it costs. Besides the configurator, Recognize also developed the web shop in Magento. Finally, Recognize linked the web shop and configurator and developed a solution for the configurator and web shop to be able to communicate with each other effectively. The result: a user-friendly and conversion-oriented digital platform.
An user-friendly webshop and website was a big wish of Velloro. That’s why Recognize paid extra attention to the mobile version. That’s more, our support department is there for Velloro in case of any unexpected hitches.
In Napels they are amazed by the digital platform. ” It is really special that we bring ancient craftmanship combined with the latest technology to the customer. ”
